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Together, we aim to further develop the design language, explore material experimentation and enhance the brand’s character. Beats is a technology brand with a legacy deeply rooted in culture and the future. Ross expressed his excitement about the new role, stating: “It’s an honor to join Beats as the first Principal Design Consultant. As the Principal Design Consultant, Ross brings a fresh, global perspective to Beats, infusing the brand with innovation and artistic sensibility.

In 2021, Ross collaborated with Beats on the highly sought-after Studio3 Wireless design, which achieved global sellout, marking the start of a unique partnership. The emphasis will be on incorporating sustainable materials, premium finishes and thoughtful color selection to enhance the overall product experience for Beats’ consumers. With his industrial design studio, SR_A, Ross will shape the brand’s industrial design strategy, focusing on new products and packaging.

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